IDA and Pentagram recreate Pangaea

The International Design Alliance (IDA) has unveiled a new visual identity for its biennial IDA Congress, “the primary event for dialogue between designers and stakeholders of design in a summit format.”

It’s a window, not a flag

Windows 8 logo designed by Pentagram

That’s how Sam Moreau, principal director of user experience for Windows, felt when Paula Scher of Pentagram showed him her sketches for the new Windows logo.
“Paula asked us a simple question, ‘Your name is Windows. Why are you a flag?’”

Volvo logo background

Much of the following info is from The Volvo Owners Club.

When the decision was taken to start producing Volvo cars in August 1926, financial backer Svenska Kullagerfabriken – SKF – reactivated a company that had been idle since 1920 for the purpose. The name of that company was Volvo — formed in 1915 for the manufacture and marketing of bearings for the automotive industry.

Building a Small Business Brand : Why Your Logo Matters ?

A logo helps in identifying a business or organization in its simplest form through use of a mark or icon. Logo should not be confused as a brand. Branding is the whole corporate image of an organization or business. Logo design and branding have different roles to build a perceived image of an organization, product or business. Let us have a quick look at the concept of branding.

How To Redesign A Logo ?

No matter how small a logo might seem, it plays a great part in making a brand; the influence a logo has online is huge. Redesigning a logo is even more complicated than creating it. Even if a good logo is a logo that never gets outdated, sometimes a change in it can be a good thing, an improvement. Redesigning a logo is a part of a company’s attempt to revitalize its activity from time to time.

Combined logos

Via Ray Vellest.
Reminiscent of johnson banks’ logo mash-ups.

On the 2012 US election campaign logos

Steven Heller, Debbie Millman, and Alice Twemlow gave their thoughts on the 2012 US election campaign logos. Here’s a snippet from the post on SVA’s Visual Arts Briefs.