CAUTION : 5 Harmful Things a Logo Should NEVER HAVE

     The correct blend of elements is vital in crafting an effective logo design. Nowadays, the prime objective of a logo design is to stand out and magnetize its intended target audience. With the increasing number of logo design companies being formulated and the resultant amount of logo designs being made, it’s hard to make your company logo memorable for your clients.

      New theory for logo design these days is…simple attracts, complex detracts. This is because too many elements spoil the logo design. We have numerous examples in front of us that validate this point. One must realize that a logo does not necessarily state each and every aspect of the business.
Most of us are aware of what elements make a successful logo design but seldom are cognizant of the things that should never be added in your logo. Today I would like to enlighten you with 5 things that surely must NOT be included in a logo design.

1. Legal Contractions:
When companies are registered, they get a legal contraction attached to its name. For example Nike isn’t just Nike…its Nike Inc. But that doesn’t show in its logo does it? Legal abbreviations like Corp, LLC, Inc, Pvt, Gov and LLP are not necessary to display in the logo of the company. Hence these should be kept out of the logo in order to make it simple and short.

2. Company Particulars:

As I mentioned earlier, a logo design does not need to inform each and every company details like its addresses, phone numbers, and websites. For one, it populates your logo, making it cluttered and difficult for clients to comprehend. Secondly, what would happen if you relocate your business? You would require a logo redesign. Imagine, redesigning your logo just for the sake of updating your company address or phone number. Hence it is better to avoid these company particulars in the first place.

3. Lengthy Taglines:

No need to get confused here folks. I’m sure you must be wondering that there are numerous corporate brands that employ a tagline with their logo designs. For instance the McDonalds logo comes with the slogan “I’m Lovin it”, and the all famous Nike logo with the motto “Just do it”. But notice the length of these taglines. They are all simple and effective. Lengthy taglines are something that can ruin your logo design.

4. Stock Images:

Getting inspiration from somewhere is one thing, but outrightly copying from another design is something to be strictly avoided. There is a lot of difference between logo plagiarism, coincidence and inspiration. That is why it is always advised not to use stock images or photos in a logo design. This may end up in a legal lawsuit or probably a copyright violation. Designers must make sure that there designs are original and unique.

5. Inappropriate Symbols:

This is one of most unconscious and unintentional mistake that logo designers make. Sometimes, a symbol can be misinterpreted in a very notorious way. One has to be extremely careful of the symbols being employed in the logo design to see if it does not, in any way, allude to a profane or vulgar context. Religious sentiments must also be kept in mind before designing a logo.

Source : http://www.logoblog.org/harmful-things-of-logo-design/