Logos are the single most important entity that make your company
recognizable to people. This small design is used to identify a brand
and set it apart from competitors.
The main purpose of a logo is to
leave a mark in the viewers mind and make it unforgettable. Logos must
evoke a sense of trust and respect in the viewer. It is important to
remember that a logo is merely a signature or a sign to help consumers
identify a particular name. Logos do not sell products, they only create
an identity
Relevance of company names and products in logo designing
The
gravity of a logo is also dependant on what it represents. This means
that merely designing an impressive logo will not make it effective.
Expert designers also suggest that a logo need not directly convey a
company’s name or products. Several successful brands like Nike,
McDonald’s or ABC TV have logos that do not contain graphics or texts
relevant to the company but are very memorable because of effective use
of design, color schemes, marketing and brand authority.
Simple and enduring
The
most successful brands have logos that follow a few simple principles.
Logos should be simple, appropriate, unique and timeless. People find it
easier to recognize simple designs than elaborate brushwork. Creating a
brand identity with a logo takes a long time and that’s why you should
ensure that the logo has a long life span. Follow recent trends to make
sure that your logo is unique and long lasting.
Color and typography
The
typography and color scheme used in the logo should also be in
accordance with the company. For example, it would be inappropriate to
use bubbly fonts and a rainbow color scheme when designing a logo for an
insurance company or a law firm. Similarly, using elegant font or dull
colors will not make for an effective logo of a toy store.
Versatility
Another
important aspect to consider while designing a logo is its versatility.
Ensure that the logo will look great when it is printed in
monochromatic schemes or inverted colors. The logo should also look good
in various sizes, whether it is on a business card or a billboard.
Experts suggest that designers start designing the logo in black and
white and then add colors when the final design has been approved. As
colors are subjective and evoke different emotions in different viewers,
it is best to keep it simple and universal
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